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Johnny Lombard

Copywriter, Content Strategist

  • work
  • about me
  • resume

Streaming Ad | Scriptwriting

Campbell's partnered with Roku to inspire the perfect movie lunch through pre-show ads of their free entertainment. I collaborated with the designer, creating the script and visual story.

*Produced by Quickframe.

Social Content | Scriptwriting

I was tasked with creating a story that quickly explains the history of Freud's couch. 

Watch Video

Streaming Ads | Scriptwriting

I developed the scripts for these chef-level cookware spots, which run on Hulu.

*Produced by Quickframe

Social Ad | Scriptwriting

Times have changed. From vaccuums to Roombas. From the old way of hiring to IndeedHire.

*Produced by Quickframe

Photos App | Photo-Based Storytelling

Currently on contract with Apple's Photo Storytelling Team, writing and editing photo-based narratives to support Memories features.

*On contract through Aquent

Sales Microsite | Copywriting

Newsela’s sales team needed a way to show the power of their product: tailor-made curriculums for teachers.

I contributed to the UX and wrote copy for this microsite, which is credited with an additional 1.85ML in pipeline sales and $360K+ in additional revenue.

*Created by Ceros.

Tech Explainer Video | Scriptwriting

I developed the copy and visual suggestions for this motion graphics explainer video.

*Produced by DemoFlick

Startup Explainer Video | Scriptwriting

*Developed by Bottle Rocket Media

Copy + Visual Suggestions: Johnny Lombard

Branded Content | Copywriting

I worked with Spruce Pets and Cesar to write this light-hearted history of dog food – highlighting how, with Cesars’ Wholesome Bowls, today’s dogs have never had it so good.

Brand Story | Scriptwriting

Eckerd College is truly like no other. Board to class. Study in a hammock. It’s a definite vibe that you can’t get from a flyer. So I developed a script with the goal of sharing all the feels of this special college on the water.

*Produced by Roundhouse Creative.

Educational App Explainer Video

Groove is a brand new educational platform to help college-aged folks learn how to better manage their money – and without the overwhelm. I developed the story, script and collaborated with a designer on the visual suggestions.

*Produced by Bottle Rocket Media.

DIY Video | Scriptwriting

I worked with Dotdash/Meredith to write detailed shooting scripts (including dialogue, shots, and tools needed) for a homeowner’s DIY series.

Medical Explainer | Scriptwriting

I was tasked with developing copy + visual suggestions for this animated video explaining how the thyroid gland functions.

*Produced by Dotdash Meredith

Microsite | Copywriting

I worked alongside Ceros’ UX Designer to develop the copy and layout of this microsite designed to highlight a partnership between United Airlines and Air New Zealand.

*Created by Ceros

Explainer Video | Scriptwriting

Hired to develop a high volume of scripts for DotDash + Meredith’s publications including Investopedia, The Balance, VeryWell and TripSavvy.

For this particular video, I developed the script based on the article, creating a brief, supplementary learning experience.

See video in article.

Mini Game | Wireframing + Copywriting

Izod teamed up with Mashable to complement their insane holiday sweater commercials starring SNL’s Colin Jost with a fun 8bit-style mini game. I developed the concept, copy, and UX for “Mall Hero: Quest for the Izod Sweater.”

See if you can survive the mall and capture the perfect sweater– play the mini game!

*Produced by Ceros.

Agency Website | UX + Copywriting

I developed the Copy and UX for this microsite and partnered with a design agency to bring it to life. It also happened to be my Copywriting agency, so you could say I was pretty close to the work (-:

Sponsored Interactive Content | Strategy + Copywriting

Working with a team at Business Insider, I developed wireframes and copy for this piece of interactive sponsored content laying out the blockchain basics.

*Produced by Ceros.

Online therapy explainer

When the pandemic set in, the online publication VeryWell Health got to work creating resources around the virus, vaccines, and mental health. I worked with their team to develop this script.

*Produced by Dotdash Meredith

Streaming Ad | Scriptwriting

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Campbell's Soup & Roku Lunchtime Twists

Social Content | Scriptwriting

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Streaming Ads | Scriptwriting

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Nonstick Pan 30-second Commercial

Social Ad | Scriptwriting

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IndeedHire

Photos App | Photo-Based Storytelling

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Sales Microsite | Copywriting

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Tech Explainer Video | Scriptwriting

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Cybersecurity Explainer Video

Startup Explainer Video | Scriptwriting

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Lonch Explainer

Branded Content | Copywriting

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Brand Story | Scriptwriting

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Educational App Explainer Video

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DIY Video | Scriptwriting

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Medical Explainer | Scriptwriting

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Microsite | Copywriting

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Explainer Video | Scriptwriting

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 Hired to develop a high volume of scripts for DotDash + Meredith’s publications including Investopedia, The Balance, VeryWell and TripSavvy.   For this particular video, I developed the script based on the article, creating a brief, supplementary le

Mini Game | Wireframing + Copywriting

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Mini Game

Agency Website | UX + Copywriting

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Sponsored Interactive Content | Strategy + Copywriting

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Online therapy explainer

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What is Online Therapy?

johnwlombard@gmail.com